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Focus Optics - Rebranding


 

Focus Optics is a brand of optics stores that has been operating for 5 years and has the largest network in Azerbaijan. The company, which is already expanding its goals, has begun to change in all directions. To make modernization more fundamental, we have made big changes in the logo, which seem small, in essence. Visually simplified by freeing protrusions inside and outside the frame. Based on the image of a "friendly brand", we changed the letters of the name to small fonts and added modern color tones.

Our view that, with an updated visual style, it will be easier to move towards new goals.